I remember reading Sue Grafton’s book series and anxiously awaiting the next book. As many of you know she wrote mystery books and each book’s title started with a letter. A is for Alibi – B is for Burglar, etc. (They all rocked!)
This blog challenge offered the same excitement for me. Only this time I get to be the writer. (How fun is that!) As I start on this blog journey my hope is to truly be able to embrace it and keep it up. Just like with most marketing efforts, those first few times are fun and exciting and easy to do, but then it starts slipping away as client work and family demands prevail. But hopefully I’m up for the challenge so with that …
A is for Ability.
By definition ability can be described as talent, skill or proficiency in a particular area. When you market your business, it’s important to understand exactly what those abilities are so that you can make the most of them or hire help for those areas you are weak in. Many thrive in social media and excel at that while others can write blogs and articles like there is no tomorrow. It’s important for your business to decide what areas you are exceptionally good at and do more with that.
Why? Because when you are good at something it comes easily for you and you tend to be able to do it more often. Take a few minutes now and reflect on what it is that you truly love to do. What are your main abilities? Jot that down and then decide how you can use those skills to market your business. Come up with 4 or 5 ways to market with those in mind, not just one or two. So many make that mistake and only do one or two things and then are disappointed it’s not working.
So challenge yourself. Write down two or three skills that you excel at . Then write down ways you can market your business with those abilities. Here are just a few examples:
Excel at writing:
- Write articles
- Write press releases
- Write blog postings
- Write autoresponders for your newsletter
- Write ebooks or reports for your IFO
Excel at Social Media
- Have a spectacular Facebook business page that sells your business well.
- Write updates regularly for Facebook, Twitter, Linkedin, Google Plus, etc
- Have contests and other fun events that get people talking about you
- Get more out of all your marketing efforts (articles, press releases, etc.) by writing up social media updates that shine a light on these.
Excel at Speaking and Coaching
- Offer webinars and teleseminars
- Speak at industry events
You get the drift! See how easy that is? And the good news is the more you market, the more clients, connections, etc. you will have.
Let’s do this together. Leave a comment on some of your abilities and let’s chat about how you can turn those abilities into amazing marketing ideas that will not only land you more clients, but more recognition for all you do.
Until next time … Happy Marketing … Diana Ennen
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I excel in Pinterest! It’s kinda more specific than social media in general, but I’m definitely no master in that. Pinterest is a love language I can understand and love using it. Going to have write out how I can really use this!
Christine Buffaloe says
I agree with all of this, but I would like to add that although it is important to find your niche and excel at it. I would like to recommend that you also challenge yourself to new opportunities. In the 10+ years I’ve been in this business, my niche has changed along with the business!
Diana Ennen says
That is awesome Heather! I dabble in Pinterest, but know I need to do more there. You so make me want to do that! LOL
I couldn’t agree with you more Christine! It’s so true that the more you learn and grow the more you can offer. Plus, it helps with keeping the business fun and profitable. Thanks for sharing. Diana Ennen
Damaria Senne says
Excel at writing
news and feature articles
I wish that I had a ” spectacular Facebook business page that sells your business well.” Sadly, I tend to be a bit shy when it comes to self-promotion, though I do social media very well for clients. I need to work on that more. Thanks for starting me thinking.