Virtual Word Publishing

Bestselling Author - PR Coaching and PR Services

  • Meet Diana Ennen
    • Need a Speaker?
    • In The News
  • Books
    • Online Bookstore
  • PR and Marketing Services
    • Book Marketing – Author Support
    • Speakers Support
    • Real Estate Marketing / Real Estate Services
    • Resume Writing / Cover Letter Writing / Resume Services
    • Entrepreneur Support – Small Business Support
    • Virtual Assistants Support
    • PR Reviews
  • Coaching and Classes
    • Marketing Consulting Services – PR Coaching
    • Virtual Assistant Coaching
    • PR Success Webinar Series
  • Testimonials
    • Meet Our Clients
  • Blog
  • Contact

Diana Ennen January 4, 2014

Entrepreneur tip – A is for Ability

I remember reading Sue Grafton’s book series and anxiously awaiting the next book.  As many of you know she wrote mystery books and each book’s title started with a letter.  A is for Alibi – B is for Burglar, etc.  (They all rocked!)

This blog challenge offered the same excitement for me.  Only this time I get to be the writer. (How fun is that!) As I start on this blog journey my hope is to truly be able to embrace it and keep it up.  Just like with most marketing efforts, those first few times are fun and exciting and easy to do, but then it starts slipping away as client work and family demands prevail.  But hopefully I’m up for the challenge so with that …

 A is for Ability.

By definition ability can be described as talent, skill or proficiency in a particular area.   When you market your business, it’s important to understand exactly what those abilities are so that you can make the most of them or hire help for those areas you are weak in.  Many thrive in social media and excel at that while others can write blogs and articles like there is no tomorrow.  It’s important for your business to decide what areas you are exceptionally good at and do more with that.

Why?  Because when you are good at something it comes easily for you and you tend to be able to do it more often.  Take a few minutes now and reflect on what it is that you truly love to do.  What are your main abilities? Jot that down and then decide how you can use those skills to market your business.   Come up with 4 or 5 ways to market with those in mind,  not just one or two.  So many make that mistake and only do one or two things and then are disappointed it’s not working.   

So challenge yourself.  Write down two or three skills that you excel at .  Then write down ways you can market your business with those abilities.  Here are just a few examples:

Excel at writing:

  • Write articles
  • Write press releases
  • Write blog postings
  • Write autoresponders for your newsletter
  • Write ebooks or reports for your IFO

Excel at Social Media

  • Have a spectacular Facebook business page that sells your business well.
  • Write updates regularly for Facebook, Twitter, Linkedin, Google Plus, etc
  • Have contests and other fun events that get people talking about you
  • Get more out of all your marketing efforts (articles, press releases, etc.) by writing up social media updates that shine a light on these.

Excel at Speaking and Coaching

  • Offer webinars and teleseminars
  • Speak at industry events
  • Etc.

You get the drift! See how easy that is?  And the good news is the more you market, the more clients, connections, etc. you will have.

Let’s do this together.  Leave a comment on some of your abilities and let’s chat about how you can turn those abilities into amazing marketing ideas that will not only land you more clients, but more recognition for all you do.

Until next time … Happy Marketing … Diana Ennen

  facebook - blog coordinate - 11-11-2013

 P.S.  Make sure you are signed up for our newsletter if you aren’t already!  Lots of great tips!

Filed Under: Virtual Assistants Tagged With: market your business, marketing, PR

About the Author

Diana Ennen is the President of Virtual Word Publishing, www.virtualwordpublishing.com, where she offers PR and Marketing, book marketing, PR and Virtual Assistant Coaching, VA services, writing and editing, ghost writing, and so much more.   She has been featured in all major media including Forbes, Fox, Entrepreneur Magazine, Inc. Radio, Woman's World Magazine, and too many to mention and gets her clients in these publications as well. Email her for more information at qvnan@iveghnyjbeqchoyvfuvat.pbz. Posting is free to be reprinted as long as this bio remains.

Comments

  1. Heather says

    January 6, 2014 at 12:44 pm

    I excel in Pinterest! It’s kinda more specific than social media in general, but I’m definitely no master in that. Pinterest is a love language I can understand and love using it. Going to have write out how I can really use this!

  2. Christine Buffaloe says

    January 6, 2014 at 1:06 pm

    Hi Diana,
    I agree with all of this, but I would like to add that although it is important to find your niche and excel at it. I would like to recommend that you also challenge yourself to new opportunities. In the 10+ years I’ve been in this business, my niche has changed along with the business!

  3. Diana Ennen says

    January 6, 2014 at 1:19 pm

    That is awesome Heather! I dabble in Pinterest, but know I need to do more there. You so make me want to do that! LOL

    I couldn’t agree with you more Christine! It’s so true that the more you learn and grow the more you can offer. Plus, it helps with keeping the business fun and profitable. Thanks for sharing. Diana Ennen

  4. Damaria Senne says

    January 9, 2014 at 1:56 pm

    Excel at writing
    Blog posts
    news and feature articles
    Children’s stories

    I wish that I had a ” spectacular Facebook business page that sells your business well.” Sadly, I tend to be a bit shy when it comes to self-promotion, though I do social media very well for clients. I need to work on that more. Thanks for starting me thinking.

About Diana

Diana Ennen

A leader in the PR and VA Industry, Diana is the one to turn to when your books or products aren’t selling or the lack of clients is hampering your business success. Her proven marketing and coaching techniques will get you where you need to be and FAST!

Read More

Sign Up for Our Free PR Tips

Sign up for our free PR tips and also get our PR Informational package.

More Testimonials

Bestseller – VA The Series

Online Bookstore

The best-selling Virtual Assistant – The Series: Become a Highly Successful, Sought After VA is considered the Bible of the VA Industry. Now in over 50 colleges!

As Featured In

  • Fox News
  • MSNBC
  • USA Today
  • Wall Street Journal
  • Entrepreneur Magazine
  • Forbes
  • Womans World

Recent Posts

  • Virtual Assistants Are Key in Helping Authors with their Book Marketing
  • My Interview on the Work at Home Show – Part Two
  • My Interview on the Work From Home Show
  • 10 Tips for Working Virtually – Setting Up Your Business to Work From Home
  • PR and Marketing Tips – Becoming and Staying the Expert

Search

Connect Online

facebooklinkedintwitteremail

Copyright © 2023 · Virtual Word Publishing • (954 971-4025 • Contact Diana • Site design by Arts Assistance