This week we are going to discuss Paid Press Releases – and if they are worth it. Here’s my thoughts.
Last week eReleases had a special. $259.00 for a 500 word release distributed out. Plus you got two distribution places as opposed to one. One of my clients, decided to give it a go. The results. AWESOME.
What’s great with going with the paid submission sites is that you will have the opportunity to reach others you might not have been able to reach before. Not only did we receive over 200 media hits on ABC stations, FOX stations, local parenting journals, etc., but our local newspapers and TV stations picked it up.
This allowed us to get on the top pages of Google with our keywords and a ton of exposure.
Also, best yet, we had a major site contact us for a review copy of the book. That alone is enough to warrant a huge success. What’s good with these is when you are pitching to sites and reporters, you are asking them for something. When they come to you, they are already interested. The release has peaked their interest and they want additional information.
And, once we got all this media coverage, then we get to take advantage of our social bookmarketing and social networking efforts and spread the word even more.
Here’s one of the pick-ups. This is a local FOX station.
This is just one example. And I have so many others. So bottom line, whenever you can go with a paid submission – it’s so worth it.
Love to hear your comments and thoughts.