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Diana Ennen March 26, 2011

Paid Releases — Are they Worth it?

pay for press release service

This week we are going to discuss Paid Press Releases – and if they are worth it. Here’s my thoughts.

Last week eReleases had a special. $259.00 for a 500 word release distributed out. Plus you got two distribution places as opposed to one. One of my clients, decided to give it a go. The results. AWESOME.

What’s great with going with the paid submission sites is that you will have the opportunity to reach others you might not have been able to reach before. Not only did we receive over 200 media hits on ABC stations, FOX stations, local parenting journals, etc., but our local newspapers and TV stations picked it up.

This allowed us to get on the top pages of Google with our keywords and a ton of exposure.

Also, best yet, we had a major site contact us for a review copy of the book. That alone is enough to warrant a huge success. What’s good with these is when you are pitching to sites and reporters, you are asking them for something. When they come to you, they are already interested. The release has peaked their interest and they want additional information.

And, once we got all this media coverage, then we get to take advantage of our social bookmarketing and social networking efforts and spread the word even more.

Here’s one of the pick-ups. This is a local FOX station.

http://www.wflx.com/Global/story.asp?S=14268928

This is just one example. And I have so many others. So bottom line, whenever you can go with a paid submission – it’s so worth it.

Love to hear your comments and thoughts.

Filed Under: Publicity, Virtual Assistants

About the Author

Diana Ennen is the President of Virtual Word Publishing, www.virtualwordpublishing.com, where she offers PR and Marketing, book marketing, PR and Virtual Assistant Coaching, VA services, writing and editing, ghost writing, and so much more.   She has been featured in all major media including Forbes, Fox, Entrepreneur Magazine, Inc. Radio, Woman's World Magazine, and too many to mention and gets her clients in these publications as well. Email her for more information at qvnan@iveghnyjbeqchoyvfuvat.pbz. Posting is free to be reprinted as long as this bio remains.

About Diana

Diana Ennen

A leader in the PR and VA Industry, Diana is the one to turn to when your books or products aren’t selling or the lack of clients is hampering your business success. Her proven marketing and coaching techniques will get you where you need to be and FAST!

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