Virtual Word Publishing

Bestselling Author - PR Coaching and PR Services

  • Meet Diana Ennen
    • Need a Speaker?
    • In The News
  • Books
    • Online Bookstore
  • PR and Marketing Services
    • Book Marketing – Author Support
    • Speakers Support
    • Real Estate Marketing / Real Estate Services
    • Resume Writing / Cover Letter Writing / Resume Services
    • Entrepreneur Support – Small Business Support
    • Virtual Assistants Support
    • PR Reviews
  • Coaching and Classes
    • Marketing Consulting Services – PR Coaching
    • Virtual Assistant Coaching
    • PR Success Webinar Series
  • Testimonials
    • Meet Our Clients
  • Blog
  • Contact

Diana Ennen June 15, 2006

Marketing Tips – On a Budget

I don’t know about you, but when I started my business and even today with a son in college and two kids at home who love to shop as much as mom, I don’t have a lot of money to spend on marketing. I need to make sure that every penny I spend is spent wisely, very wisely. So when I market my business, I need to make sure that I’m creative and use all the tools I have available that don’t cost money. Here are some tips that I have found that worked for me.

Radio/Media – It’s not that hard. Have a plan of action and stick to it. Each week decide to send out so many press releases, contacts to radio stations, local media, etc. Look to woman’s networks, work-at-home networks, and others who actively look for guests.

Stay in tune with what’s currently happening and see if it’s something that you can share about. I’ve found that having an angle works. Once you have that angle write and pitch your angle hard.

Also consider starting your own radio show. Jill Hart and I do a weekly podcast and it’s a great way to network. Check it out sometime at http://www.cwahm.com.

Forums / Listserves – Being active in forums and listserves is so beneficial to your business. You establish yourself as an expert and also you gain friendships and alliances with others. Plus, it’s a great way to promote your business. Naturally you never want to blatantly advertise your business, but when you answer questions and show your expertise, people listen. I know I’ve found many a subcontractor this way. Take advantage of these. Remember you also establish those friendships that can last a lifetime. And then when you get the opportunity to meet them in person, you already have a bond.

Writing Articles – Submitting articles is an excellent marketing tool and I highly recommend it. Make sure you submit to your targeted market. Write on topics that you are familiar. Don’t just write for publicity –Give something back. Make sure that your topic and information is of value. Write articles using “The Top 5 or 10â€� or “The Best 5 Ways To Do Something.â€� Think about the magazines you buy at the stores, don’t you normally gravitate to those articles. I know I do. Get those keywords in the title. That’s where they count.

Also, plan, plan, plan. What are you going to do today that is going to gain recognition for your business?

Marketing a business doesn’t have to be expensive if you just remember to network and use all the tools available to you. In fact, it can be fun as you get to meet new people and develop new ways to sell you and your business.

————–
Diana Ennen, author of Virtual Assistant: The Series, Become a Highly Successful Sought After VA and accompanying Workbook, etc., and President of Virtual Word Publishing https://virtualwordpublishing.com. Also, publisher of the fiction thriller, Sledgehammer, http://www.pauloreyes.com

.

Filed Under: Articles

About the Author

Diana Ennen is the President of Virtual Word Publishing, www.virtualwordpublishing.com, where she offers PR and Marketing, book marketing, PR and Virtual Assistant Coaching, VA services, writing and editing, ghost writing, and so much more.   She has been featured in all major media including Forbes, Fox, Entrepreneur Magazine, Inc. Radio, Woman's World Magazine, and too many to mention and gets her clients in these publications as well. Email her for more information at qvnan@iveghnyjbeqchoyvfuvat.pbz. Posting is free to be reprinted as long as this bio remains.

About Diana

Diana Ennen

A leader in the PR and VA Industry, Diana is the one to turn to when your books or products aren’t selling or the lack of clients is hampering your business success. Her proven marketing and coaching techniques will get you where you need to be and FAST!

Read More

Sign Up for Our Free PR Tips

Sign up for our free PR tips and also get our PR Informational package.

More Testimonials

Bestseller – VA The Series

Online Bookstore

The best-selling Virtual Assistant – The Series: Become a Highly Successful, Sought After VA is considered the Bible of the VA Industry. Now in over 50 colleges!

As Featured In

  • Fox News
  • MSNBC
  • USA Today
  • Wall Street Journal
  • Entrepreneur Magazine
  • Forbes
  • Womans World

Recent Posts

  • Virtual Assistants Are Key in Helping Authors with their Book Marketing
  • My Interview on the Work at Home Show – Part Two
  • My Interview on the Work From Home Show
  • 10 Tips for Working Virtually – Setting Up Your Business to Work From Home
  • PR and Marketing Tips – Becoming and Staying the Expert

Search

Connect Online

facebooklinkedintwitteremail

Copyright © 2023 · Virtual Word Publishing • (954 971-4025 • Contact Diana • Site design by Arts Assistance