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Diana Ennen March 2, 2011

Getting the Most out of Your Tradeshow, Exhibits, Etc.

This week I exhibited at a two-day event in Margate. It was the Margate business street festival. And it was awesome! I met so many great businesses and got the opportunity to connect with my local businesses. I do highly recommend doing this. Thought you might enjoy these tips I put together to help with your next event.

tradeshow tips|virtual assistant|Diana Ennen

Getting the Most out of Your Tradeshow, Exhibits, Etc.

Have Something They Can take Home – Often times as you are talking there can be a lot of background noise and you can’t get your message across as much as you want. Therefore, have a folder or additional material they can take with them to read later.

Have Something Available to Collect their Information – It’s so important to try and get their information so you can contact them. Consider a bowl for business cards and have a contest (i.e., winner gets a free book), as well as a sign up sheet for their emails, etc.

Talk to the Other Exhibitors, but Don’t Push – You can do some excellent networking and in fact some of my best leads came from the other exhibitors, so get out there and chat. However, don’t push too much.

Think Visuals – The layout of your booth speaks volumes. I had a banner made from VistaPrints which rocked. (And it was free), I also had a stand-up board so I could present my books and write a message. My table was visually appealing. I tried to make sure that the table didn’t appear crowded, but that they could receive what I was trying to say.

Have your Soundbytes – So important. Describe what you are selling well and be ready for questions. By being prepared it can quickly get to the point of what you are offering while you still have their interest.

Don’t Oversell – You want to realize that most people are there to have a good time and hopefully find out about your products or services, however, they don’t want to sit through a 20 minute presentation. Save that for when you have more one-on-one time with them.

Have Fun – People take notice when you sit there and are bored, discouraged, etc., and honestly that alone can keep them away from your booth. Yes it can be hot and long hours, but do your best to enjoy it. It’s a break away from the office and truly can be a good time.

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About the Author

Diana Ennen is the President of Virtual Word Publishing, www.virtualwordpublishing.com, where she offers PR and Marketing, book marketing, PR and Virtual Assistant Coaching, VA services, writing and editing, ghost writing, and so much more.   She has been featured in all major media including Forbes, Fox, Entrepreneur Magazine, Inc. Radio, Woman's World Magazine, and too many to mention and gets her clients in these publications as well. Email her for more information at qvnan@iveghnyjbeqchoyvfuvat.pbz. Posting is free to be reprinted as long as this bio remains.

About Diana

Diana Ennen

A leader in the PR and VA Industry, Diana is the one to turn to when your books or products aren’t selling or the lack of clients is hampering your business success. Her proven marketing and coaching techniques will get you where you need to be and FAST!

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