Writing and sending your ezine or newsletter regularly can be extremely effective. Notice I said writing and sending. Be honest, how many times have you started to write your newsletter and there it sat for the better part of the month, while you finished other things? Scary, I know. But regularly sending out a newsletter keeps you front and center not only in front of potential clients, but also your friends and associates who might be looking to outsource to you! It’s a win/win and something you need to be doing.
Just as important though as writing a newsletter is doing it right. Here are tips to make sure your newsletter gets the attention it deserves:
• Add valuable content. Think about what newsletters you read? What makes you read them? What are your favorite parts? With that knowledge create yours with that in mind.
• Don’t be cold and dry and boring! How often have you read a few of those newsletters and then what happens is your might continue to read for a while, but eventually you simple start hitting the delete key and fast. Be professional, but fun.
• $$$ talks. Yes, most of us want to hear how to run our businesses better. Tell us by providing valuable information to help in our business and how we can secure even greater profits. That’s what we want!
• Provide tips that are original and aren’t out there already everywhere. Unless you have a new spin on it, don’t just repeat what everyone else is saying. Now this isn’t to say you don’t want to write on hot topics, you do! Just don’t get lazy and hit the repeat button.
• Fill the pain and provide steps to act on it. You see where others are having problems in business, directly address those areas and provide solutions. Show them why you are the expert in that area. What happens here is then people will tend to come to you first when a similar problem arises.
• Know your readers and talk to them. Yes, you might have different people who read your newsletter, you want that. But be mindful of who normally reads your newsletter and cater to them. How do you know who that is? Easy — review who opens your newsletters. Now we aren’t saying forget the rest. Not at all. Write for them as well. Just keep the main focus on your main targeted audience.
• Write in short, simple sentences, keeping paragraphs short. No one wants to read a novel every time they get your ezine. (ZZZZZZZZZ)
• Use graphics & have some fun. One of my favorite newsletters is from Nancy Seager and I open it when it arrives because she has the best fun graphics. Of course I read the rest as well, but I look forward to opening her newsletter to see what she has come up with that week.
• Include your logo for business recognition. (Nuff said, branding 101)
• Provide your articles and also seek out other experts as well. Normally they will grant you permission to use their article as long as the bio remains.
• Provide any new services or features you’ve added to your business.
• Provide a special for your services and change it up. Many look forward to that special and when the price is right … they come on down.
• Provide a collection of valuable small business tips, testimonials, etc.
• Provide a personal message from you. Many enjoy hearing how you are doing and what’s new happening in their life and business. Just don’t go overboard and tell us how many times you had chicken soup last week.
• Make sure everything is 100% accurate with no typos.
See how easy this can be. Keep in mind too, once you find a winning strategy stick with it. Let your readers get used to your style and way of writing. Do you have tips? Love to hear them. Post below! Don’t forget to sign up for our newsletter at https://virtualwordpublishing.com
Diana Ennen is the author of numerous books including Virtual Assistant: the Series, Become a Highly Successful, Sought After VA and So You Want to be a Work at Home Mom. , She specializes in publicity and book marketing and is president of Virtual Word Publishing https://virtualwordpublishing.com. Articles are free to be reprinted as long as the bio remains!