I still believe today that businesses like to receive mail.  Think back, when you got a new menu from the local restaurant or a coupon from the dry cleaner down the road, didn’t you keep it?  Even if you didn’t use it right away, did you file it away for when you did have a need? I know I do and that exactly what we’re talking about today.  So many believe that direct mail marketing is dead. It definitely has been replaced by marketing online, however, I truly believe it’s still a good marketing tool. So let’s go over some of the basics.

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Diana Ennen is the Marketing Columnist for MargateNews.net