I still believe today that businesses like to receive mail.Â Â Think back, when you got a new menu from the local restaurant or a coupon from the dry cleaner down the road, didnâ€™t you keep it?Â Â Even if you didnâ€™t use it right away, did you file it away for when you did have a need? I know I do and that exactly what weâ€™re talking about today.Â Â So many believe that direct mail marketing is dead. It definitely has been replaced by marketing online, however, I truly believe itâ€™s still a good marketing tool. So letâ€™s go over some of the basics.
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Diana Ennen is the Marketing Columnist for MargateNews.net