You can use a new page on your website, a blog or create a separate website for your media room, but I suggest just a new page on your site, doing this allows the press to be able to look around your site. wink wink!
Items to include…
– Current Press Releases
– Your Bio
– Downloadable file photos (head shots, office, brochure, newsletter, pdf’s)
– Recent Articles
– Awards
– Contact Info
– Fast facts about your products, services, etc.
– Recommend expert sources for additional industry information
– Satisfied Clients
– What’s NEW in your company
– Etc.
Tips;
-Allow press to be able to submit their email address to you for further info!
-Make the “room” easily accessible
-Don’t make it flashy, keep it simple and clean!
-Provide links to your email, your FAQ page, home page
More to consider…
-It’s always good to have hard copies of the above!
-Name the page, Media Room, Public Relations, Online Media, Press Room.
And…
Take a look at how these companies are doing it!
http://www.neschooner.com/media_kit.htm
http://www.newsadder.com/childrenshomes/
http://www.asiannouveau.com/newsdesk_index.php
