Virtual Word Publishing

Bestselling Author - PR Coaching and PR Services

  • Meet Diana Ennen
    • Need a Speaker?
    • In The News
  • Books
    • Online Bookstore
  • PR and Marketing Services
    • Book Marketing – Author Support
    • Speakers Support
    • Real Estate Marketing / Real Estate Services
    • Resume Writing / Cover Letter Writing / Resume Services
    • Entrepreneur Support – Small Business Support
    • Virtual Assistants Support
    • PR Reviews
  • Coaching and Classes
    • Marketing Consulting Services – PR Coaching
    • Virtual Assistant Coaching
    • PR Success Webinar Series
  • Testimonials
    • Meet Our Clients
  • Blog
  • Contact

Diana Ennen November 25, 2009

10 Publicity Tips to Market Your Business This Holiday Season & Start the New Year On Top

Here’s our latest article.  Would love your thoughts!

10 Publicity Tips to Market Your Business This Holiday Season & Start the New Year On Top

The holidays are upon us. For most business owners that means an increase in sales – or at least it used to. In today’s frustrating economy, small and large businesses alike are facing record lows when it comes to sales.  Even those in the service industry are seeing less and less clients. So what’s the answer?  Think 10?  Try these 10 ways to survive and thrive this holiday season.

Top 10 Publicity Ideas to Market Your Business This Holiday Season

1.    One great way to boost sales and awareness of your company is to enlist the help of a publicity virtual assistant. These experts specialize in helping you to get more publicity.  They can handle everything from writing and sending out press releases to creating entire media campaigns. Let them write better descriptions for your products, find the best keywords to drive traffic there, do research to find where best to locate your target audience, and then finally handle all your PR needs. Publicity virtual assistants take the time to learn their niche and to develop a relationship with their clients so that they can bring amazing results.  See, your holiday sales can meet and exceed last year’s sales after all.

2.    Do specialized holiday marketing. It’s not too late to take advantage of all that can be done this year to make more sales.  Consider having a Black Friday sale or a Cyber Monday sale.  Add a contest to your site.     Send out postcards and gift certificates.

3.    Article  & Press Release Writing and Distribution – Article marketing works.  It’s a great way to get more exposure for your business and when done right, can result in front page Google rankings, more clients, & lots of sales.  Get active and write a press release about your business making a holiday or New Year connection. For example, share how you are giving back during the holidays, any promotions you have, etc.

4.    Get speaking — Set up speaking engagements for the New Year.  In January businesses go back to all work, no play after the holidays.  It’s a perfect time to get out there and connect with businesses and line up speaking engagements.  Also, consider a teleseminar series too.

5.    Create a Holiday Blog Tour.  If you have products or tips for the holidays, connect with other bloggers.  Ask if you can provide some holiday tips.  Bloggers are busy this time of year too so they will appreciate the added help.  And the best news, you get more exposure.

6.    Set up a Google Adword Campaigns – More people are online now because of the holidays.  And a lot of those people will be checking out the search engines to find Christmas Gifts.  It’s a great time to set up a Google Adword campaign and get that added exposure for your business.

7.    Reconnect with ALL your clients and let them know how you appreciate them and perhaps how you can help them with other needs they may not even know you offer.  Send a personalized holiday card or greeting.   For local clients stop by their office and drop off presents, popcorn tins for the staff and/or their favorite coffee for their afternoon pick-me-up.  For potential new clients, drop off a Holiday cup full of wrapped candy with your business card or perhaps get your business name printed on the candy bar.

8.    Set up a marketing campaigns designed especially for and around your company or brand.  Write down a marketing plan for the year that will focus on brand recognition.  Most importantly, make sure your brand represents your company the way it should to your target audience.

9.    Update your website.  Take a look at your website and see if it is the best that it can be.  Pay special attention to your homepage and keywords.  Look to the overall appearance, the professionalism of your wording, the explanations explaining the benefits you provide, etc.  In fact, everything in your site needs to convince a client to work with you.  Now ask yourself, does it do that?  Is this something I can be proud of?  Too often we throw together a website, just to have it done.  Remember this can often be a client’s first impression of you.  Is it selling you well?

10.    Don’t forget your social networking.  Even ½ hour a day can make a considerable difference,  Remember to build relationships and share more than sell.

The holidays are a great time to make money, even in this economy.  If you’d like additional tips stop by SoYouWantToBeaWahm.com today.  Also, share with us your tips for the holidays.

Jill Hart, Founder of Christian Work-at-Home Moms http://www.cwahm.com and Diana Ennen, President of Virtual Word Publishing, https://virtualwordpublishing.com have teamed up to write So You Want to Be a Work at Home Mom: A Christian’s Guide to Starting a Home-Based Business http://www.soyouwanttobeawahm.com.  Start or expand your business today with their help.  Article is free to be reprinted as long as bio remains.

Filed Under: Articles

About the Author

Diana Ennen is the President of Virtual Word Publishing, www.virtualwordpublishing.com, where she offers PR and Marketing, book marketing, PR and Virtual Assistant Coaching, VA services, writing and editing, ghost writing, and so much more.   She has been featured in all major media including Forbes, Fox, Entrepreneur Magazine, Inc. Radio, Woman's World Magazine, and too many to mention and gets her clients in these publications as well. Email her for more information at qvnan@iveghnyjbeqchoyvfuvat.pbz. Posting is free to be reprinted as long as this bio remains.

About Diana

Diana Ennen

A leader in the PR and VA Industry, Diana is the one to turn to when your books or products aren’t selling or the lack of clients is hampering your business success. Her proven marketing and coaching techniques will get you where you need to be and FAST!

Read More

Sign Up for Our Free PR Tips

Sign up for our free PR tips and also get our PR Informational package.

More Testimonials

Bestseller – VA The Series

Online Bookstore

The best-selling Virtual Assistant – The Series: Become a Highly Successful, Sought After VA is considered the Bible of the VA Industry. Now in over 50 colleges!

As Featured In

  • Fox News
  • MSNBC
  • USA Today
  • Wall Street Journal
  • Entrepreneur Magazine
  • Forbes
  • Womans World

Recent Posts

  • Virtual Assistants Are Key in Helping Authors with their Book Marketing
  • My Interview on the Work at Home Show – Part Two
  • My Interview on the Work From Home Show
  • 10 Tips for Working Virtually – Setting Up Your Business to Work From Home
  • PR and Marketing Tips – Becoming and Staying the Expert

Search

Connect Online

facebooklinkedintwitteremail

Copyright © 2023 · Virtual Word Publishing • (954 971-4025 • Contact Diana • Site design by Arts Assistance