Scarsdale, New York (November, 2006) An incredible array of mom-owned businesses are alive and clicking at http://marketplace.mompreneursonline.com – a newly redesigned mini-mall offering unique products and services for and by Mompreneurs. These entrepreneurial women have tapped their talents to create a dynamic online shopping experience that supports the concept of work/family balance. At the same time, the new user-friendly design of the Marketplace makes one-stop shopping easy, convenient, and fun.
A bright red awning greets shoppers as they browse through the diversity of goods and services available for holiday giving. The retailers cover all the essentials, from baby products to childrenâ€™s playthings, artwork and crafts, health and beauty, books and CDs, and gift baskets. A special category called â€œGifts that Change the World,â€� features socially-conscious businesses such as Mama Afrika, which sells fair trade baskets, jewelry and pottery produced by women in Africa, and The Comfort Company, a vendor that offers one-of-a-kind sympathy gifts. Comfort Company owner Renee Wood recently won a Make Mine a $Million Business award in a competition sponsored by Count Me In and American Express OPEN.
According to a new study released in October by GartnerG2, online retailers worldwide are expected to make $25.3 billion in sales this holiday season alone. Thatâ€™s a 39 percent spike over last year’s figures.
â€œThe Mompreneurs Marketplace provides an excellent way for work-at-home moms to showcase their products and services,â€� states Diana Ennen, president of Virtual Word Publishing and one of the founding vendors. â€œIt offers WAHMs the benefits of cooperative marketing not only during the busy holiday season but all year round.â€�
Mompreneurs is a trademark of Ellen Parlapiano and Patricia Cobe, founders of the MompreneursÂ® Marketplace and co-authors of Mompreneurs: A Motherâ€™s Practical Guide to Work-at-Home Success and Mompreneurs Online: Using the Internet to Build Work@Home Success; both published by Perigee. Visit their website and message boards at http://www.mompreneursonline.com.