Scarsdale, New York (November, 2006) An incredible array of mom-owned businesses are alive and clicking at http://marketplace.mompreneursonline.com – a newly redesigned mini-mall offering unique products and services for and by Mompreneurs. These entrepreneurial women have tapped their talents to create a dynamic online shopping experience that supports the concept of work/family balance. At the same time, the new user-friendly design of the Marketplace makes one-stop shopping easy, convenient, and fun.
A bright red awning greets shoppers as they browse through the diversity of goods and services available for holiday giving. The retailers cover all the essentials, from baby products to children’s playthings, artwork and crafts, health and beauty, books and CDs, and gift baskets. A special category called “Gifts that Change the World,� features socially-conscious businesses such as Mama Afrika, which sells fair trade baskets, jewelry and pottery produced by women in Africa, and The Comfort Company, a vendor that offers one-of-a-kind sympathy gifts. Comfort Company owner Renee Wood recently won a Make Mine a $Million Business award in a competition sponsored by Count Me In and American Express OPEN.
According to a new study released in October by GartnerG2, online retailers worldwide are expected to make $25.3 billion in sales this holiday season alone. That’s a 39 percent spike over last year’s figures.
“The Mompreneurs Marketplace provides an excellent way for work-at-home moms to showcase their products and services,� states Diana Ennen, president of Virtual Word Publishing and one of the founding vendors. “It offers WAHMs the benefits of cooperative marketing not only during the busy holiday season but all year round.�
Mompreneurs is a trademark of Ellen Parlapiano and Patricia Cobe, founders of the Mompreneurs® Marketplace and co-authors of Mompreneurs: A Mother’s Practical Guide to Work-at-Home Success and Mompreneurs Online: Using the Internet to Build Work@Home Success; both published by Perigee. Visit their website and message boards at http://www.mompreneursonline.com.
