What is branding? It’s making your name, services, logo, etc., your own and presenting the message that you want to convey to others.

It’s selling you and all you represent as one and the same, therefore, when someone sees any part of your marketing, they get that instant recognition. It’s sending a clear message YOU are behind every button, banner, website, press release, etc. And now with social media, branding even goes a step further.

Your message needs to be consistent on  Facebook, Twitter, your blog, etc. It seems impossible doesn’t it? Well hopefully these tips will help.

First define your message.  You can’t promote something you don’t fully understand.  Take the time to fully understand the brand you want to create.

Write your message.  Then tweak it and tweak it again.  Make it perfect so that it’s exactly what you want. Send a clear message about what you are and how you can benefit your clients. Rely heavily on the benefits and not just “YOU.”

Redefine that message.  You have your message, but test it.  Talk to friends and associates and get their opinions.  Having that second set of eyes and ears can truly help.

Image.  Okay, now you have to create the images that defines your brand.   What colors do you want to use?  Keep in mind your clients will make a big difference there.  For example if you are targeting attorneys, real estate agents, etc., neo colors just might not do it. Think about what graphics would work. Make sure your look is unique and defines you.

Work the brand.  Here’s where it’s hard.  You have to check your website, social media, blogs, media you submit etc., and make adjustments.  The branding needs to go for everything.  This can be overwhelming. Take it one site at a time.

See how broken down building a brand can be workable. Until next time, happy marketing.

Diana Ennen is the President of Virtual Word Publishing, www.virtualwordpublishing.com. Let her help with all your PR needs. @dianaennen