Newly
Released Book Shows Rookie Agents How to Sell Real Estate without
Selling Their Souls
Denver, Colorado
(May, 2008) Even in so-called “boom” markets, rookie real
estate agents almost always find their new careers to be harder
than anticipated, but today, even experienced agents are
failing in record numbers. Statistics
quote figures ranging from 70% to 95% dropout rate for
first‑year agents and it’s common knowledge in the industry that only
a small percentage of the licensed agents are making enough money to
live on.
Why is the
failure rate so high? Is it a matter of unrealistic expectations?
Maybe. A lack of enthusiasm? Probably. A lack of support and training?
Definitely.
What agents need is good solid training on how to competently sell
real estate and Jennifer Allan’s book Sell with Soul offers
just that. The second edition of Sell with Soul
(ISBN
#978-0-9816727-0-0)
will be released in early summer of 2008 and has been updated to
reflect the realities of today’s more challenging real estate
marketplace.
The book takes
on the tough issues of survival in a slowing housing market and
provides a blueprint for success to help new agents
navigate the critical first year and beyond. Sell with Soul
comes complete with checklists to help agents keep on top of listings
and contracts, step-by-step guidelines for building a thriving real
estate practice as well as anecdotal examples of real world real
estate dilemmas and solutions to them.
Yet
the book is so much more than a rookie survival guide. The author,
Jennifer Allan, discusses such touchy subjects as commission
discounting (she’s all for it), buyer agency (don’t push it),
prospecting at open houses (do so with caution) and generating bidding
wars (it’s your duty). Practical advice is offered on everything from
building a loyal client base to marketing listings to negotiating
inspections and even handling
pricing objections.
Allan writes regularly for Realty Times and other online newsletters,
and is one of the industry’s most popular bloggers. She began her
writing career after 10 years as a successful real estate agent in
Denver, Colorado earning top producer status in her office from 1999
to 2003, among other honors. She founded her own real estate company
in 2004 and currently divides her time between her
two careers of real estate sales and writing, speaking and
training.
Pre-order a numbered, autographed paperback copy of Sell with Soul
and receive a special edition eBook version of the book upon receipt.
Just visit Allan’s site
at
http://www.sellwithsoul.com for details and instructions.
While there, sign up for one of Allan’s free newsletters for tips on
successfully selling real estate -- without selling your soul.
Jennifer Allan
http://www.sellwithsoul.com
jennifer@jenniferallan.net
Phone
720-536-5908
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